Sale Rack: J.Crew-at-the-Beach opens in Malibu

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J.Crew, the preppy clothing line that’s a first family favorite, introduces its new resort store -- called J.Crew-at-the-Beach -- at the just-opened Malibu Lumber Yard open-air shopping center.

Taking a cue from its coastal environs, J.Crew-at-the-Beach features a beachy color scheme, salt-air weathered brass fixtures and sun-bleached floors made from reclaimed oak. The store also carries limited-edition surfboards and has customized offerings such as the Malibu house guest survival kit -- a monogrammed tote with flip-flops and swimwear. (On opening day Tuesday, it will be giving out neon Capri flip-flops as a gift with purchase.)

The Lumber Yard store stocks the crème de la crème of J.Crew’s women’s collections, including cashmere knits, jewelry and made-in-Italy shoes and bags, plus resort gear and the crewcuts kids clothing line -- but no menswear (a stand-alone men’s store is being considered). The store also houses a shop within the shop that will showcase exclusive lines such as LemLem for crewcuts.

LemLem, the 2-year-old hand-woven children’s clothing line (prices range from $80 for a scarf to $175 for a girl’s party dress), is designed by Liya Kebede, the Ethiopian-born model and UNICEF international goodwill ambassador, and features embroidery and other accents from her native country.

3939 Cross Creek Road, Malibu. (310) 456-6760. 10 a.m. to 6 p.m. Monday through Saturday. 11 a.m. to 5 p.m. Sunday. www.jcrew.com

-- Max Padilla

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