UP AND IN

“Beverly Hills Cop” . . . “Down and Out in Beverly Hills” . . . who’s going to jump on the Bev Hills bandwagon next?

Lorimar Pictures, that’s who. Are you ready for . . . “Camp Beverly Hills”? Lorimar has acquired rights from the trendy boutique and a script is being written.

But why?

“The name Beverly Hills has always had a mythic impact,” said Lorimar VP Craig Baumgarten, who promised a movie “emblematic of the store’s subculture and life style.”

Jeffrey Stein, co-owner of the store and a co-producer, didn’t think the first script--in development more than a year--was so mythic: “It was rotten,” Stein told us.

“The story didn’t capture the spirit of the store,” added exec producer Steve Tisch.

Tisch summarized playwright John Bunzel’s revision: “An innocent Oregon boy goes to Beverly Hills, becomes a salesman at the store, is exploited as a love and financial object. Essentially, he tastes celebrity--then rejects it.”