Ted Factor: Longtime Ad Agency Executive
- Share via
Ted H. Factor, a co-founder of the advertising agency Doyle Dane Bernbach Needham, Worldwide, died Saturday of heart failure at a Los Angeles hospital at age 72.
Factor moved to Los Angeles in 1931 after graduating from high school in Oakland. He attended USC and UCLA before joining a small retail advertising agency as a copywriter.
He opened his own agency in the mid-1930s and merged it with Doyle Dane Bernbach in 1954.
Factor’s survivors include his wife, Barbara, and two brothers.
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.
