FIRST OFF . . .

You won’t find Richard Dysart, Harry Hamlin or Corbin Bernsen among its partners, but there is a personal-injury law firm calling itself “Los Angeles Law” operating in El Monte, exhorting L.A. TV viewers to dial “818-44-LALAW” in commercials. “L.A. Law” co-creator/co-executive producer Steven Bochco is not flattered by the imitation. Bochco said Friday he had brought up the “Los Angeles Law” matter with 20th Century Fox’s legal eagles. “It’s a gray area--they may not be able to bring any action on these guys--but I’m not happy about . . . this outfit trading on our name.” Partners in the firm could not be reached for comment.