WEEKEND BOX OFFICE : ‘Twins’ Wins Weekend Comedy Race
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In the holiday battle among three major comedies, Universal’s “Twins,” enjoyed the second largest opening, grossing $11.2 million at 1,396 screens, an average of $8,005 per screen. (In contrast, Paramount’s “Scrooged” with Bill Murray opened at $13 million on fewer screens three weeks ago; the same studio’s “Naked Gun” grossed $9.3 million during its opening last weekend). No doubt Universal’s impressive “Twins” opening was aided by a massive, attention-grabbing advertising campaign showing Danny DeVito and Arnold Schwarzenegger dressed alike and standing side by side. Now the question is whether movie-goers will like it enough to tell their friends to go.
* Orion’s “Mississippi Burning,” considered a prime candidate for Oscar time, grossed $225,034 at nine theaters, a healthy average of $25,003.
Weekend Gross/ Screens/ Weeks Movie (Studio) Total (millions) Average in Release 1. “Twins” $11.2 1,396 1 (Universal) $11.2 $8,005 2. “The Naked Gun” $6.1 1,576 2 (Paramount) $18.3 $3,883 3. “Scrooged” $4.7 1,326 3 (Paramount) $35.9 $3,523 4. “Tequila Sunrise” $4.0 1,115 2 (Warner Bros.) $12.5 $3,590 5. “Oliver & Company” $2.5 952 4 (Disney) $19.3 $2,634 * “Mississippi Burning” $.225 9 1 (Orion) $.225 $25,003
SOURCE: Exhibitor Relations Co.
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