The First Soap Phone
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We were astonished to read in Diane Haithman’s Aug. 20 article on television promotions that “this summer, NBC came up with yet another idea to sell its soaps: an NBC ‘Soap Phone,’ giving viewers a 900 number to call to hear stars talk about . . . shows.”
Please be advised that ABC Daytime not only originated this idea but has been using it continuously for more than three years.
TOM MACKIN
Vice president, public relations
ABC Television Network Group
New York
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