Perrier Switches Ad Agencies: Perrier Group fired...
- Share via
From Times Staff and Wire Reports
Perrier Switches Ad Agencies: Perrier Group fired its ad firm, then rehired its former agency to create ads for the Perrier Sparkling Water brand. San Francisco-based Hal Riney & Partners lost the estimated $8-million to $10-million annual business to Waring & La Rosa, the same New York agency that lost the business to Riney in 1986. Riney will still handle four other Perrier brands, including Arrowhead and Calistoga.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
