POP/ROCK - May 14, 1990
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Michael Jackson Not ‘Bad’ in Ad: L.A. Gear plans to push a less aloof, more friendly Michael Jackson this summer in its blockbuster campaign for Jackson’s signature line of sneakers and clothes. “People are going to see Michael in a more casual way in these ads, rather than strictly as an entertainer,” said Adam Bleibtrau, executive producer of the campaign.
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