NAMES IN THE NEWS : Roger Craig Pins Hope on Ad
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SAN FRANCISCO — A racy Macy’s ad sporting football star Roger Craig in his underwear has him contemplating a new career--as a pinup guy.
The newspaper ad for Calvin Klein briefs ran Monday in the San Francisco Bay Area. Since then, Macy’s has been flooded with calls, a spokesman said.
“Men like it too, but women are crazy about the ad,” spokesman Merle Goldstone said.
So crazy that the ad is being pinned up in offices and on refrigerators.
The San Francisco 49ers running back, Macy’s and Calvin Klein are considering making the ad into a poster.
Rob Morse, a columnist for the San Francisco Examiner, called Craig “the most gorgeous man in the world” and urged readers Wednesday to press for a poster.
“Remember, newsprint ages quickly, even if the ink doesn’t rub off on your hand,” he wrote. “And stop that rubbing.”
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