Heat Can Do More to Promote Soccer
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Regarding Paul McLeod’s article on the Los Angeles Heat (Friday, July 13), it is true that the team is understaffed and perhaps low on funds. But there are a number of things that a dedicated staff (no matter how small) could do with little expenditure to increase attendance and awareness of the team and sport of soccer:
* Someone with the Heat has to write something about the team every day and send it to local papers.
* The Heat should contact every youth soccer program and coach in Southern California and offer deals to get them to bring their players to the games.
* There should be a public-address announcer with enthusiasm.
* The Heat should sponsor a booster club.
* The team should advertise local players in its lineup.
* Dedication. I don’t believe the present employees in the Heat office are dedicated.
THOMAS E. MILITELLO, MD
Palos Verdes Peninsula
