Eet Eez Not a Small Deal-Eet Is Beeg, Mac

AMSTERDAM — French super-chef Paul Bocuse was not amused by a poster depicting him and four colleagues in a kitchen dreaming of Big Macs.

The poster showed Bocuse and the other chefs examining chickens. But a cartoon-type bubble above them had them thinking, “Big Mac.”

McDonald’s said it is seeking a settlement with Bocuse, who is said to want $2.7 million in damages. It said it sent the chef a letter of apology and destroyed the posters.

McDonald’s said the ad’s developers were unaware of Bocuse’s identity despite the fact that Bocuse and two other chefs in the photo archive picture had Paul Bocuse printed on their tunics.