MARKETING/MEDIA
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Compiled by Anne Michaud, Times staff writer
Advertising Spending: National Latino ad spending tops $720 million, according to Hispanic Business magazine, which released its annual Media Markets Guide on Wednesday.
Advertisers directed $721.5 million in ad dollars to Latino consumer-targeted print, radio and television in 1993, the magazine reported.
Emerging as the most active in that market were Procter & Gamble, Anheuser-Busch Inc., McDonald’s Corp., Coca-Cola Co., Philip Morris Cos. Inc. and Colgate-Palmolive Co.
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