All Show, Fewer Sales
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Clothestime Inc.’s purchase of 480 Southern California billboards for the pre-Christmas season didn’t push sales over last year’s figures, the retailer said recently. It posted a 4% drop in same-store sales nationwide in December.
The purveyor of women’s clothing is still chipper about the billboards, however, which were the biggest outdoor media buy in Southern California memory.
“We probably would have had less sales in Southern California without the billboards,” said company spokeswoman Jane Whaley. “We felt good about the promotion. We got a lot of calls and comments.”
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