MARKETING : Trade Group Chapter Allows Callers to Push Buttons and Receive Faxes
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The Orange County chapter of the American Marketing Assn. is proving itself worthy of the name. The chapter recently set up a telephone line to send faxes to callers who push the appropriate phone keys.
The system eliminates the need for office space or a receptionist, creator Steve Fox said. The association is the first customer for Fox’s Irvine-based company, On Demand America.
A former computer hardware salesman, Fox said he wanted to find a different line of work. He set up a bank of personal computers to route information automatically to fax machines. Fox is currently adding two customers, he said.
The marketing association’s number--(800) 329-7262--sends information about meetings, membership and a job hot line.
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