L.A. SPEAK : Movie Poster Parlance

bang: n. exclamation point. “That ad line looks a little dull. Let’s stick a bang on it to dress it up.”

ghost: v . to superimpose art or type onto something else. “We ghosted the headline over his stomach. It helps hide that awful shirt.”

he’s-a/she’s-a: n. cliched A+B=C ad copy. “ He’s a beautician. She’s a cop. Together, they’re ‘Deadly Beauty.’ ”

s&m;: n. a formal presentation; for “stand and model.” “Fox didn’t just want to see the layout; I had to do an s&m; for them.”

Slim Fast: n. photo crop that trims an actor’s unsightly bulges. Syn. knife-o-suction.

wild posting: v . covering buildings, construction sites, etc., with posters to start off an ad campaign.