MEDIA

Gannett to Sell Louis Harris: Marketing and opinion research company Gordon S. Black Corp. will acquire the polling unit from Gannett Co. for an undisclosed price. Morgan Stanley & Co. analyst Douglas Arthur said the unit could fetch between $14 million and $20 million. New York-based Louis Harris & Associates Inc., which ranks among the largest survey public opinion polling firms in the world, conducts research in more than 80 countries. The company is best known for its Harris Polls conducted for the media. Analysts said Louis Harris, with sales of about $7 million a year, is a minor part of Gannett’s overall business and doesn’t fit with the media company’s operations. Harris and Black will operate separately under a holding company called Harris Black International.