Canada to Limit Tobacco Ads
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TORONTO — The Canadian government launched a broad new anti-smoking offensive Thursday, raising cigarette taxes in four provinces and proposing legislation that would ban most types of tobacco ads and restrict tobacco company sponsorships of cultural and sports events.
Under the legislation, which will go to Parliament next week, all outdoor, radio and TV advertising for tobacco would be banned, and prints ads would be restricted. Tobacco companies would be able to sponsor events, but the use of their logos in promoting them would be strictly limited.
Effective today, cigarette taxes rise by $1.04 a carton in Ontario, Quebec, New Brunswick and Nova Scotia.
The restrictions were drafted after the Supreme Court last year struck down a total ban on tobacco ads.
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