Getting to Root of Soft Drink Battle

More news from the root beer wars: Coca-Cola Co. claimed that its Barq’s brand has surpassed longtime leader A&W; to become the best-selling root beer in the $2-billion soft-drink category. Coca-Cola linked its increase to improved sales through restaurants and supermarkets. Cadbury Schweppes, which markets A&W;, disputed Coca-Cola’s claim, arguing that A&W; is still America’s favorite root beer. The two market leaders are joined by PepsiCo Inc.’s Mug brand atop the pile. “In the grocery channel, A&W; still has a substantial lead, but Barq’s is growing faster,” said Beverage Digest publisher John Sicher. “This is clearly a testament to the power of the Coca-Cola system.”