Ticketmaster, SFX in Ticket Sales Pact
- Share via
Resolving what USA Networks chief Barry Diller called their “short but slightly contentious” relationship, USA-owned Ticketmaster Inc. and live entertainment consolidator SFX Entertainment Inc. announced an exclusive, long-term agreement for Ticketmaster to sell tickets to all SFX events.
In a statement, SFX Chairman Robert Sillerman suggested the arrangement could let SFX reduce ticket prices at some venues. However, a source close to the deal said that along with lower-priced tickets will come higher-priced ones: SFX is said to be planning to introduce “scaled” prices more typical of theater productions than rock concerts. In this arrangement, Ticketmaster would get a lower per-ticket fee for the cheaper seats but a high per-ticket fee for the most expensive, “golden circle” seats.
The deal also calls for the companies to participate in joint merchandising and promotional ventures.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
