TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

NBC

Last Week: 5.4

Season to date: 5.4

Fox

Last week: 4.7

Season to date: 5.2

CBS

Last week: 3.9

Season to date: 4.0

ABC

Last week: 3.6

Season to date: 4.9

WB

Last week: 1.6

Season to date: 1.8

UPN

Last week: 1.0

Season to date: 1.1

USA*

Last week: 1.0

Season to date: 0.9

Ratings for adults 18-49

Size of group: 123,900,000

* Highest-rated cable channel last week

Early Morning

Ratings for adults 25-54

*--*

Last Season Network week to date NBC (Today) 2.7 2.7 ABC (Good Morning) 1.7 1.5 CBS (This Morning) 1.0 1.1

*--*

Size of group: 116,820,000

Daytime

Ratings for women 18-49

*--*

Last Season Network week to date CBS 2.4 2.5 ABC 2.4 2.7 NBC 1.7 1.8

*--*

Size of group: 62,660,000

Late Night

Ratings for adults 18-49

*--*

Last Season Network week to date NBC (Leno) 2.7 2.6 CBS (Letterman) 1.5 1.6 ABC (Nightline, Politically Incorrect) 1.4 1.5

*--*

Size of group: 123,900,000

Saturday Morning

Ratings for children 2-11

*--*

Last Season Network week to date Fox 3.4 3.2 ABC 3.3 3.2 WB 3.3 2.1 CBS 0.9 0.8

*--*

Size of group: 39,430,000