Pitching for Tourists

States marshal millions in their battle for the tourist dollar. The top spenders for travel development and promotion in 1999 (Note: California ranked 15, at $13.2 million):

Rank/State/Travel Budget

1. Hawaii.........$60.0 million

2. Illinois.......$55.5 million

3. Florida........$54.3 million

4. Pennsylvania...$34.4 million

5. Texas..........$30.9 million

6. New York.......$20.8 million

7. Virginia.......$19.2 million

8. Iowa...........$17.6 million

9. Louisiana......$16.8 million

10. Wisconsin.....$15.5 million

Source: Travel Industry Assn. of America