Disney to Launch Cable Channel for Toddlers
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Walt Disney Co. said it will launch a 24-hour, commercial-free children’s television network early next year aimed at the nation’s toddlers.
The channel, Playhouse Disney, is an outgrowth of existing programming on the Disney Channel. It will be aimed at children 2 to 5 years old and will feature shows such as “The Book of Pooh.”
The new network will be based on a similar Playhouse Disney channel in the United Kingdom.
“This will be the first 24-hour, seven-day-a-week channel targeting the toddler set,” said Eric Hollreiser, who oversees Disney’s non-sports cable programming.
Disney already operates several other cable channels, including Toon Disney, SoapNet and the ESPN sports networks.
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