Blockbuster Revamps to Boost DVD Sales

Blockbuster Inc. will begin overhauling its more than 4,400 U.S. stores this month as the No. 1 video-rental chain tries to grab a bigger share of the $8.4-billion retail market for digital videodiscs.

Blockbuster is counting on new layouts with color-coded DVD retail sections to generate more movie purchases by people who typically rent from the stores.

Shares of Blockbuster fell 39 cents to $23.58 on the NYSE.