Krispy Kreme to Test Stores in Wal-Mart
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From Reuters
Krispy Kreme Doughnuts Inc. plans to open test stores in five Wal-Mart locations by the end of October, a spokeswoman said.
Wal-Mart Stores Inc. “has a booming business, and we thought we would try to combine their market with our market,” Krispy Kreme spokeswoman Robin Pfefferkorn said.
Winston-Salem, N.C.-based Krispy Kreme is not releasing financial terms of the alliance, Pfefferkorn said.
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