Sirius Satellite Tops 3 Million Subscribers

Sirius Satellite Radio Inc., the No. 2 U.S. pay-radio provider, surpassed 3 million subscribers as users signed up ahead of talk-show host Howard Stern’s debut at the company next month.

The New York-based company, with more than 120 commercial-free stations, said in a statement that it expected a strong end of the year. Sirius on Nov. 1 had predicted more than 3 million users at year’s end.

Stern, who is being paid $500 million over five years, helped Sirius win customers over larger rival XM Satellite Radio Holdings Inc. in the northeastern U.S., Citigroup Inc. analyst Eileen Furukawa said.