Yahoo Is Testing ‘Pay-Per-Call’ Ads
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From Bloomberg News
Yahoo Inc. is testing a system that allows companies to purchase Internet ads and pay only when customers dial a telephone number listed in the ad.
Yahoo is conducting testing of so-called pay-per-call technology, a spokeswoman said. The test is being done with Ingenio Inc., a closely held company in San Francisco that already displays ads on Time Warner Inc.’s America Online.
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