Clinton to put weight behind eat-healthy ads
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Former President Clinton is teaming with SpongeBob SquarePants and Dora the Explorer in a campaign to nudge kids to eat healthy foods and get up off the couch and move.
Clinton will appear on the Nickelodeon channel in public service announcements and in a Nov. 13 town hall forum devoted to childhood obesity.
Nickelodeon Networks President Herb Scannell said Nickelodeon and its affiliates would commit about $30 million worth of air time annually to the campaign as well as promoting it on websites, at theme parks and in live stage shows. The network already broadcasts PSAs that promote exercise and healthy eating and has licensed its characters, including SpongeBob and Dora, to appear on bags of baby carrots and other vegetables.
From Associated Press
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