Crocs to expand beyond shoes
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Crocs Inc. said it would launch a line of clothing using a form of the resin material it uses in its brightly colored clogs.
The clothing line for men and children, which will hit stores in October, is an attempt at diversification for the company as it tries to evolve from a niche shoemaker to a lifestyle brand.
The clothing will use the company’s proprietary material and will be resistant to harsh chemicals and heat, the company said, adding that it planned to launch another line of clothing for spring 2008.
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