CONSUMER BRIEFS / INTERNET
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A new website from Match.com is letting users search for that special someone -- for free.
Match.com, which is owned by Internet conglomerate IAC/InterActiveCorp and also runs dating site Chemistry.com, has launched DownToEarth.com.
DownToEarth.com joins other free dating sites such as Plentyoffish.com and OkCupid .com and expects to bring in revenue from ads. It is geared toward those who are new to Web dating, and lets users put up post-rendezvous ratings regarding the truthfulness of others’ pictures and profiles.
Match.com Chief Executive Thomas Enraght-Moony said DownToEarth.com “brings a level of transparency and consumer control” to the free dating site market.
He expects it to attract users who are under 28, which is slightly younger than the Match.com audience.
