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FTC riffs on ‘free’ report deals

Times Wire Reports

Hungry for revenue, a discount airline is turning to food.

JetBlue Airways Corp. is testing sales of sandwiches, salads and other items on some of its long flights, including between Los Angeles and New York.

Adopting food sales would expand JetBlue’s retail offerings beyond movies and pillow-and-blanket sets and make it the first low-cost U.S. carrier to offer light meals for a fee. Airlines are charging for more goods and services to boost revenue from sources other than tickets.

Items being sold include a turkey-and-Gouda sandwich, a roasted-vegetable wrap and a chicken Caesar salad, each for $8. A bag of beef jerky or fruit-and-nut snacks is $5, and a half-pound assortment of chocolates is $11.

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