Cole Rich shows off his new iPhone, exclaiming, “It’s better than losing your virginity.” He purchased the phone at the Apple store on the Third Street Promenade in Santa Monica after waiting in line with hundreds of customers. (Al Seib / Los Angeles Times)
Adam Whittecar, right, an Apple store employee, high-fives customers in Santa Monica. (Al Seib / Los Angeles Times)
Billie, left, and Shawn Copeland with their new iPhones, purchased at Apple’s store in Santa Monica. (Al Seib / Los Angeles Times)
Katie Mora, 22, right, waited since 4 a.m. outside the Apple store in Santa Monica to purchase the iPhone 4. (Al Seib / Los Angeles Times)
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Hundreds wait in line to purchase the new iPhone at Apple’s store on the Third Street Promenade in Santa Monica. (Al Seib / Los Angeles Times)
Satch Watanabe, 35, of Los Angeles talks on an older version of the iPhone as he waits in line to purchase the latest model at the Apple store in Santa Monica. (Al Seib / Los Angeles Times)
Edvin Aquilar Jr., 20, leaves an Apple store with a new iPhone 4 in Rancho Cucamonga, where people were lined up for several blocks to try and buy one. (Irfan Khan / Los Angeles Times)
Some show their excitement as doors are opened at the Apple store in Rancho Cucamonga. (Irfan Khan / Los Angeles Times)
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People wait in line for an iPhone 4 in Rancho Cucamonga. (Irfan Khan / Los Angeles Times)
The crowd lined up to buy the latest Apple phone in Rancho Cucamonga. (Irfan Khan / Los Angeles Times)
D.J. Scorza, 19, left, and hundreds of other people trying to get an iPhone 4 lined up for several blocks around the Apple Store in Rancho Cucamonga. (Irfan Khan / Los Angeles Times)